Marketing for Micro Businesses
Marketing planning is your first step to growth. It is about knowing the numbers in your business and using that information to help you make decisions . The last stage to marketing your business is to produce advertising material and measuring it. Good advertising comes from a plan that makes sure your adverts say the right thing about you, to the right target audience, at the right time.
Micro Business Marketing Problems:
- What goes into a marketing plan and why should you?
- Managing on a shoestring budget
- No time or resources to ‘do marketing’
- Where to advertise. (Social media, website, blogs, radio, leaflets)
At SME Marketing we know time and resources are real problems for small businesses, so we isolate the sections of a marketing plan that a client has the capacity to focus on. These sections when added together, form a Mini Marketing Plan. We call it ‘The Marketing Toolkit for Small Business’. Who was it that said “If I cannot do great things, I can do small things in a great way” ? At SME Marketing we echo that sentiment. (It was Martin Luther King by the way!).
The Marketing Tool Kit for Small Business
- Sales Forecast / Cashflow Forecast
- Analysis of Target Customers, competition, sales channels
- Pricing Planning to sell product and make a profit
- Advertising Calendar (on a Shoe String)
- Website & collateral design
How Can SME Marketing Make a Difference?
The smarts behind ‘Your Toolkit’ are what make the difference between selling more, making a profit and sleeping better at night because you now have a plan with targets and goals.
We help by:
- Identifying the areas of marketing to focus on
- Defining the objective, timeframe, budget, goals, steps, targets
- Producing a plan
- Implementing a plan
In order to grow, small businesses need to bring in outside expertise to advise on areas that fall outside of their current skill-set. If you find you are tied up ‘working in your business’ please get in touch and see how I can help you ‘work on your business’.
Our workshops last 3 hours and are a ‘fast-track’ way of getting expert marketing knowledge into your business. We do one-to-one and one-to-many sessions. Our difference is we tailor the content to your business needs. They are designed to be the cheapest and quickest way to get everyone’s thinking aligned. Read More
If you have multiple marketing, advertising or creative projects that you need turned around, the most cost effective way to do that is to pay on a retainer. Spread your costs over a set period of time and the benefits are forecasted monthly amounts were you don’t feel on the clock with every phone call. You get to spread out and plan your spends . . . and so do we. Read More
Ideal for when your marketing team needs adhoc support to turn around specific projects that may overstretch them on time. Outsourcing projects means your team remain focused on completing their tasks because you outsourced the adhoc projects. Project work is ideal for brand audits, website and collateral redesigns or new channel planning like email integration. Read More
Most of our consultancy work is in strategy planning where we work with Managing Directors and or other business consultants in defining the opportunities for growth and the supporting plan to get there. We also consult with companies who have their plans in place but would like a second opinion. Read More